The Snapchat Story

It’s been just a week when the mayhem over Snapchat, CEO’s statement stirred up the hornet’s nest. Every Social media app was flooded with posts of ‘trashing Snapchat.’ Those of you who are blissfully unaware of the mayhem caused, it all started with US-based news website Variety on Saturday quoted Snapchat’s ex-employee Anthony Pompliano as saying that Spiegel in September 2015 told him that “the app is only for rich people. I don’t want to expand into poor countries like India and Spain“.

Overnight the trending hashtag on twitter became #boycottsnapchat. All the Snapchat addicts went ballistic and started rating a one star on the app store. Every Indian got insulted and they started sharing angry posts on how Mukesh Ambani can buy Snapchat.

But what according to the report, Spain was also mentioned. Did the Spaniards switch off their internet? There hasn’t been a single report on Spain taking any actions with this comment.

According to the the portal YourStory published an official statement from Snap that said: “This is ridiculous. Obviously Snapchat is for everyone! It’s available worldwide to download for free.” We have no idea if it is an official statement. Why are we believing the statement of an ex Snapchat employee and making a hue and cry about it. Where were these nationalists when India is called a ‘Rape capital of the world’ Why isn’t any action being taken then? Instead we just shudder at the very word ‘rape’ and shrug it off.

The company, which was founded in 2012, currently valued at a whopping $23 billion and the outrageous comment should not have been made by the billionaire Evan as Snapchat had nearly 158 million daily active users as of December 31, 2016. Since their top-line increases proportionately with the number of users, it’s paramount for them to grow in India, where smartphone user base grew six times as fast as the global average to cross 300 million last year, and is likely to expand further in the near future as the economy grows, and given the government’s push towards digitization.

From the Business angle, if a company doesn’t think they want to invest in a country, it is his decision he has the authority to make this decision without being obligated to anyone.

According to Stanford Graduate School of Business, negative publicity can increase the sale of a product or a company. It is because it stimulates the awareness of a company.

So whether this was a boon or a bane to Snapchat is something to think about…What do you think?

 

Text by Roshni Bose

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